Cambridge Wine Merchants
International Wine Challenge, Wine Merchant of the Year 2012 : WINNERS!
also: Large Independent Merchant of the year UK, East of England Merchant of the year, Fortified Specialist Merchants of the Year UK
International Wine Challenge UK Merchant of the Year 2012
Cambridge Wine Merchants Good Works Policy
Both individually and as a company we have a strong commitment to giving something back to our community and supporting charity.
- We do good works each year by staging our own charity events, and we run our own children's charity.
- This programme is very successful, very busy, and very full.
- We also engage with local communities via fundraising tastings for charities, community groups etc.
- If you're interested in such a tasting event, please contact your local branch.
- As a retail wine company we are taxed on literally everything we do: every bottle of wine, every staff hour, every penny of rent we pay. We pay a staggering amount in taxes every year, so I like to think we’ve already given something back to society!
- We don't make donations, hand over raffle prizes, or sponsor events.
Our master-plan for good works is this:
What we don’t do is hand over cash or bottles of wine, this would lead to bankruptcy and tears.
What we do though, is what we do best: we organise stuff. We put on our own charity events using our company’s infrastructure, tap up friends, customers, professional contacts and suppliers for support and - hey presto! - we hit the optimal outcome. We and our friends cover all costs, so 100% of revenue goes to the charity, and that's rare.
It's charity perfection because:
- Each supporter just does what they do best: cheese from a cheese merchant, a case of wine from a supplier here, volunteer organiser there. Nothing onerous.
- We organise the whole shebang - easy for us as we're the party kings.
- Guests get an amazing time at a super price.
- We all have a laugh.
- We've made a profit by creating a product whose value is greater than the sum of its parts. That's good business.
So we've been doing these events for years with much money raised and much fun had.
Its not all about wine tasting events though ...
The David Hardie Project
Provides extravagant, fun events for disabled and disadvantaged children from the local area. We secure support from our University, business and social contacts around Cambridge to ensure the events are high quality and free of charge to guests.
I set up the project in memory of my son's friend David Hardie, who was hit by a drink-driver and killed, aged 19. David's twin brother Hugh and I now run the project.
We always welcome support, not in the form of cash (we pay all the costs) but, rather, help in making our events as exciting as possible. If what you do would be fun at the party come along and do it for us.
If you have a great idea for an event, if you can help with providing venue, transport, or stewarding or anything else, please contact us.
Our partner is Student Community Action; they round up the children.
Typical events are all-day parties for 200 guests children, parents and carers.
Trinity College have kindly donated their entire sports facility on Grange Rd as a venue.
The parties feature, for example:
- Chauffeured Punt Flotilla from Quayside to Trinity
- Dance school
- Savinos ice cream van
- Pizza Express lunch
- Shepreth Zoo showing snakes and other wonders
- School of Rock electric guitars, amps, lots of noise, from Ken Stevens Music
- JezO's Magic and Laughter Show www.jezo.co.uk
- Glazing fun from Glazed and Amused
- Plus: sports, face-painting, sack races, treasure hunt, scaletrix, barbecue, crepes etc etc