2013-14 International Wine Challenge awards for CWM: Large Independent Merchant of the Year UK; Regional Merchant of the Year: Eastern England; Fortified Specialist Merchant of the Year UK.
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IWC Merchant of the Year 2012

Cambridge Wine Merchants

International Wine Challenge, Wine Merchant of the Year 2012 : WINNERS!

also: Large Independent Merchant of the year UK, East of England Merchant of the year, Fortified Specialist Merchants of the Year UK

Become a host venue and treat your customers to some wine tasting fun

For restaurants, bars and hotels

• Fill your space off-peak with people who are interested in wine and food
• A great way to bring in potential new customers, to entertain loyal clients, and show off you wine list and cuisine
• Tastings are typically pre-dinner; guests usually stay on to dine, or we can offer all-in dinner and tasting packages

For resorts, cruise liners etc

• Wine tasting is entertainment. And for a particular class of client, it’s just the entertainment they want – cultured, informative, educational, and delivered by charming experts
• The perfect opportunity to familiarise guests with your wine list, to encourage them to venture beyond House Wine, and to built a model for serious wine and fine dining evenings
• As there’s such a variety of tastings to choose from, and the classes are relatively small, we can run different events every evening if you have sufficient guests. Click here for ideas for themed tastings.

Organising Corporate Events?

Click here to see how we can help

Requirements and format

Basically all we need from you is some space to host the tasting. We organise the event and won’t get in the way.
Click here for full info


For ticketed events we normally work on commission basis: either we market and organise the event and pay the venue a commission on ticket sales, or vice versa.

We charge by the hour, day week etc, for longer-term engagements.

National and international

We cover most of the UK easily with tutors in the South-East, London, Manchester and Edinburgh. In France we have a partner just outside Cannes (they also do yacht charters and all sorts of fun events) http://rivacannes.com/
and in the Caribbean, associates who offer a full range of tastings and education based in the British Virgin Islands.